Commercial Venue Such

Tom breihan on lil wayne tha carter iii the amazing part of it is that the masses followed him down all these different rabbit holes, turning the album into the sort of hotly discussed blockbuster moment that music never, ever produces anymore. If it was too commercial a venue for such a populist icon then, diehards complain, it remains so today. The vh1 pepsi smash super bowl bash will be executive produced by lee rolontz, produced by patrizia di maria and directed by michael dempsey. The usual road-trip shenanigans and pot-comedy hijinks ensue, the film certainly doesn t win points on originality. And with eight nominations at the upcoming grammys (the most ever for a rap artist), the weird, wily lyricist is on his way to utterly conquering the mainstream.